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Back Sports Page Question of The Day 11/25

on Wednesday, 25 November 2015. Posted in Back Sport s Page Question Of The Day!, Baseball

Does MLB rely too much on marketing its past instead of their current stars and their future?

Back Sports Page Question of The Day 11/25

Every Week Back Sports Page asks Five Questions to staff and experts. The questions and answers are posted throughout this week on Backsportspage.com. This week we put the focus around the NFL!! Check out BSP Monday through Friday for this week’s questions

This week we have multiple Back Sports Page Contributors to give their insights to our questions.  

Does MLB rely too much on marketing its past instead of their current stars and their future?

Ashley Mayle (Back Sports Page): As for marketing as a whole, MLB’s marketing efforts have received national criticism over the past decade; some even consider it a dying sport due to the marketing disasters. As of recent, I think MLB has put forth great effort in targeting the 18-40 crowd by using social media and utilizing different platforms in doing so. The mistake they are making, in my opinion, is that they are targeting consumers that are already embedded in the sport. What most people do not know is that although MLB has struggled to market the game as a whole on a national level, it’s doing a remarkable job of staying committed to its community grassroots programs across the world.

Most of MLB’s household names ARE past and former players, or players making their exit from the league into retirement. More attention needs to be placed on Carlos Carrea, Francisco Lindor, Mike Trout, Anthony Rizzo, Bryce Harper and so on. There are plenty of soon to be household names that have yet to be marketed on a national level. Some organizations do a great job in marketing these players (Cleveland Indians, Houston Astros, Washington Nationals and etc…), but more needs to be done on a national level to have an impact on the draw of those consumers who are not deemed “die-hard” fans.

Ted Hicks (Baseball, Beer BBQ): MLB Advanced Media marketing is 2nd only to the the NFL's hype machine. MLB has great stars in the smaller markets - I think it's an even split. 

Nicole Monique (That's What She Says Sports): MLB is in denial they still think Babe Ruth is relevant – they need to realize that those ghosts of baseball pasts need to stay there.  Baseball games are too long and who exactly are the stars of today? (Exactly – no one knows) Baseball stopped being America’s game a long time ago and it’s their own fault.  They need a face lift and they need to do it quickly or curling will surpass the sport as being the most interesting.

Steve Saunders (Back Sports Page): Baseball is alive and well for one reason, nostalgia. Everyone I know has that story of going to the ballpark with their dad or grandpa or uncle or guy who hangs out with their mom and makes her really happy but in a kinda creepy way and she makes them call him uncle, when they caught a foul ball or witnessed a no-hitter or a walk off home run. Baseball is the bridge between generations in this country. Old people falling asleep is boring, Grandpa falling asleep while we watched the Indians on a afternoon is a memory. Baseball needs to embrace their unique position while also giving us a reason to keep making those memories at their stadiums. Ball players are like SNL cast members, they were always better back in the day.

JD Mowery (Back Sports Page): Yes I do feel MLB goes toward the past as far as marketing.  Although I think there were more personalities at that time before social media took off, I also feel like that may be the target audience of what MLB has designated that will be attending the live events

Ryan Morik (Beast of the East Sports):I don't think the MLB markets is past too much. There are a lot of young studs in the league right now: Mike Trout, Josh Donaldson, Bryce Harper, Dallas Keuchel, Jose Altuve, Kris Bryant - we can go on and on. Why market the past when the future is now?

Jason Leach (Harlem Times):Since the popularity of MLB has dipped over the years, they're only a few recognizable faces nationwide. This is why they're forced to market past stars.

Matt Berka (Back Sports Page): I don’t think so. Remembering and marketing the history of any sport is necessary for a variety of reasons, especially so for the sport that bears the nickname “America’s pastime.” The MLB also has some of the most famous and heroic past players (Jackie Robinson, Babe Ruth, Willie Mays, Ty Cobb, Yogi Berra, Joe DiMaggio, Cy Young, Hank Aaron, Mickey Mantle, Lou Gehrig, etc.). Baseball has enough modern-day giants (i.e., Mike Trout and Bryce Harper) to continue to move forward. The MLB has a history and culture that no other sport does, and it should celebrate that.


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